The MAKE Run Crew Tackle Wadi Bih
In February Dingo Bill asked JSCGI to produce an edit for Nike. The footage of the MAKE Run Crew running the gruelling 72km Wadi Bih Run through the Hajar mountains in the UAE was shot and delivered by Nike. After receiving the rushes and brief we hooked up with Alex Martin and over a 4 week period edited and graded the rushes, creating titles and an animated map as well as fixing a few shots for continuity reasons. The audio score was created locally in Dubai and remixed to fit the final film. The final cut was approved by Nike Europe and Global and went live on 10th March.