Digital Theatre West End Theatre Series
July 2013 Digital Theatre asked JSCGI to create an ident based on some initial design by Cinema Live. Elements were taken from the existing design and added to with some London skyline shots to position the ident in the capital then adding in some car light trails and adjusting the logo. The final result is used as an opener for all the cinema releases for the West End Theatre Series which is a joint collaboration between Digital Theatre and Cinema Live. Alongside the WETS ident, Digital Theatre also needed their branding adjusted to fit the cinema releases. Setting their existing logo ident into a cinema seemed the most fitting way to achieve what was needed.