Sail GP Launch

For the global launch of Sail GP, JSCGI was asked by Treatment to help create a visual spectacle which was set to take place on the embankment in front of Tower Bridge. We filmed the bridge during the day to use as a plate to work from and then mapped our content over the top. We animated the new Sail GP boats passing under the open bridge as well as footage shot on board as the crew demonstrated their skills. Finally using 3D models as wireframes crucial stats were highlighted so show what these amazing machines can do. This was all shown on a carefully placed LED screen to give the audience an AR view of the showcase.

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